KITA's mission is to significantly impact children by building self-value and encouraging them to learn and use the Three KITA Rules™; giving them the tools they need to succeed in life.

The combination of imaginary characters, simplicity, repetition, and the intrigue Kids have for stories, including the real-life experiences of professional athletes, is a powerful way to positively influence Kids. This combination encourages Kids to understand, retain, and implement the KITA Concept.

Through contributions, KITA Kids has given workshops, assemblies, and speeches to over 35,000 Kids in the Phoenix metropolitan area and some California locations. All workshops, assemblies, and speeches encourage Kids to recognize they matter and to learn and use the Three KITA Rules. The Three KITA Rules are implemented in the many stories KITA tells.

Kids who receive the program learn the Three KITA Rules and are asked to Help KITA Help Kids by using the Three KITA Rules for the rest of their lives. Through our tracking system, we have found that Kids retain the information we have taught them year after year.

Every school that has received the KITA Kids Program is requesting our return.

The KITA Concept has been delivered to over 35,000 children including, but not limited to:

Become a KITA Contributor.

Have KITA come to your school or organization.